Most electricians we talk to know they should be asking for Google reviews. They also know they never do. By the time the job is done, you're packing the van, calling the next customer to confirm the afternoon slot, and working out whether you'll make it back for dinner. Asking for a review feels like the kind of thing you'll get to on Sunday evening, which is when you'll actually be doing quotes instead.

So this isn't a pitch for why reviews matter. You already know. This is about how to actually get them when your working day doesn't leave much room for marketing.

You'll get the exact text message to send, an email version for larger jobs, QR code placement ideas for invoices and consumer-unit stickers, and response templates for the pricing and delay complaints every electrician eventually gets.

Why it's harder for electricians than for most trades

A hairdresser's work walks out the door and gets posted to Instagram. A gardener can photograph a finished lawn. Your work sits inside a wall. When a customer looks at their sockets a week later, they don't think "beautifully terminated conductors" - they think nothing, because everything is working the way it should. That's the whole problem. Good electrical work is the absence of problems, and it's very hard to write a review about an absence.

Some jobs involve a landlord, tenant or commercial contact rather than a homeowner. Use your established customer relationship to contact someone who genuinely experienced or managed the service. Residential and commercial customers can both provide useful feedback.

The five-step job-close checklist

  1. Finish the handover. Explain the completed work and the normal route for contacting you with questions.
  2. Choose a suitable review moment. Consider whether the customer has had enough time to use what you installed or repaired.
  3. Use one channel. Send a short request through a channel you have permission to use. Avoid sending the same request by email, text and WhatsApp.
  4. Record the request. Note the job reference, date and channel so you or a colleague do not ask again by mistake.
  5. Check feedback and follow-up. Reply to reviews and handle service concerns through your usual customer-support process.

Keep the process consistent for customers with a genuine experience, including commercial contacts. Do not choose who gets a request based on whether you expect praise. Google supports sharing review links and QR codes; its review policies prohibit incentives and selectively soliciting positive reviews.

The window to ask is narrower than you think

After a completed repair, the lights work, the customer understands what you did and you have finished the handover. That can be a useful time to invite a review. For an installation they need to use, allow a reasonable chance to experience it first.

  • A small repair or fault-finding visit: after completion and handover, when the customer understands what you did.
  • An installation they need to use: after they have had a reasonable chance to try it in normal use.
  • A multi-day project: after the agreed work and handover are complete, rather than while the job is still underway.
  • A landlord or commercial job: contact the person who actually experienced or managed the service through your established business relationship.

Give every customer the same opportunity to leave honest feedback. Keep a direct contact route available alongside the review link so someone can ask for help without having to use a public review as a support ticket.

The in-person ask

The in-person version should be short and a bit awkward. Nobody trusts a tradesman who has a slick sales pitch. What works is something like: "If you've got a second, it really helps us out if you leave a quick Google review - I can text you the link when I get back to the van." That's it. You don't push. If they say yes, you send the text. If they hesitate, you change the subject and don't send anything.

The reason this works is that you're giving them a way out. You haven't handed them a phone or asked them to type anything while you stand there watching. You're saying you'll send a link they can ignore if they want. Let the customer decide in their own time and respect a decision to decline. Either way, you've done the ask without any of the awkward energy of a pitch.

One thing to avoid: don't ask while you're still writing up the invoice. It reads like you're fishing for a review in exchange for being reasonable about the price. Ask after you've packed up, after they've seen the finished work, ideally while you're walking to the door.

The follow-up text

This is the one that actually gets the review, not the conversation. The conversation just gives you permission to send it. Keep it short, keep it from you personally rather than from a company, and don't include three links to your website.

Hi {First name}, thanks for having me round today. If you've got a minute, a quick Google review really helps us get more local work: {Short link}. No worries if not. - {Your first name}

Three things are doing the work here. First, your name, not your company name, because the customer remembers you, not the business. Second, "get more local work" rather than something vague about supporting a small business - electricians know what local work means, and so do their customers. Third, "no worries if not", which sounds like a throwaway but genuinely matters. It reads as low-pressure, which makes people more likely to click, not less.

Send it as part of the post-job routine at the time you chose above. Include your business name if the customer may not recognize your number.

Get the review link for your next completed job.

Find your business with our free tool, copy its Google review link and download a QR code for your invoices or cards.

Create your review link and QR code

The email version, for bigger jobs

Text is for a socket change, a light fitting, a fault find. For anything where you've been on site for more than a day, email feels more appropriate - the customer paid a bigger invoice, and a text feels a bit casual for the size of the job. Same principle, slightly longer.

Subject: Thanks for the job this week, {First name}

Hi {First name},

Just wanted to say thanks for having us in this week. Hope everything's working the way you wanted.

If you had a moment, an honest Google review would help other customers understand our service:

{Review link}

If you have any questions about the work, you can also contact us at {Business email or phone}.

Cheers,
{Your first name}

That paragraph gives customers a simple next step and gives customers with concerns a direct way to contact you, while keeping the public review path available.

The invoice footer

If you use invoicing software - most electricians are on something like QuickBooks, Xero, or one of the trade-specific apps - you can add a line to the bottom of every invoice. Something like:

Thanks for choosing us. If you have a moment, an honest Google review helps other customers choose us: {review link or g.page URL}. If anything needs follow-up, contact me directly here: {your phone number}.

You will not get loads of reviews from this, but it costs nothing and reaches customers who read their invoice a few days later, when they have time. The important part is that the review request and the contact option sit side by side, so public reviews stay open and follow-up issues have a direct route back to you.

QR codes on stickers and cards

Most electricians already leave something behind after testing - a sticker on the consumer unit with the test date, a business card in the kitchen drawer, a folder with the installation certificate. Any of those is a good place for a QR code. Not because the customer will scan it that day, but because they'll see it again in six weeks when something else goes wrong, and that's the moment to remind them.

A QR code on an invoice, business card or certificate folder gives customers a way to find your review page later. Label it clearly so they know it opens a Google review form.

Test a printed QR code before using it

  1. Create a QR code using the tested Google review link.
  2. Add a clear label such as "Scan to share your experience on Google."
  3. Print one invoice or business card at its intended size.
  4. Scan it with a phone and confirm it opens the correct business's review form.

For a PDF invoice, include a clickable link as well as the QR code. A customer reading it on their phone should be able to tap rather than needing another device to scan.

If you want to set one up without paying a designer, our free Google review link generator gives you the link and a downloadable QR code. Print it on sticker paper from any office shop, cut to size, done.

The pricing complaint reviews

A price complaint is feedback about the customer's experience. Check the quote and invoice before replying, and keep account details out of the public response.

A starting point you can adapt after checking the facts:

Thanks for the feedback, {First name}. I understand you have a concern about the price and would like to go through it with you. Please contact {Business email or phone} so we can discuss the quote and invoice directly. - {Your first name}

This acknowledges the concern without publishing private information or assuming the customer is wrong. Follow through on the conversation you offered.

For a delay you have confirmed, name the issue and give a useful next step:

I'm sorry about the wait, {First name}. We should have kept you updated. If anything remains outstanding, please contact {Business email or phone} so I can follow it up. - {Your first name}

Only include the statements that fit what happened. The 20 review response templates include more examples and a customization walkthrough.

What a realistic month looks like

Measure whether the routine is happening before guessing what number of reviews it should produce. Keep a simple record of:

  • Eligible completed jobs: genuine customers you can appropriately invite.
  • Requests sent: how many of those customers received one invitation.
  • Link activity, where available: whether recipients opened the next step.
  • New Google reviews: the change on your profile during the same period.

Example: if you sent requests after 16 of 20 eligible completed jobs, your request coverage was 80%. The four missed invitations give you a concrete process to improve. This is an illustration, not a forecast of how many reviews you will receive.

A link click does not prove someone submitted a review, and a new review may come from a customer who found you another way. Keep those counts separate. Use your own results to decide whether timing, delivery or the link needs attention.

When to use TrustMint for the post-job routine

If requests are getting missed between jobs, TrustMint for electricians lets you add eligible customers, set the email request timing and send a follow-up reminder. Customers can choose a public Google review or private feedback. WhatsApp, Viber and text sharing remain manual.

Keep the next job's review request on track.

Set up your business review page and email template, choose a delay that fits your work and add a customer you have permission to contact. Check the first request before expanding the routine.

Try TrustMint for your post-job requests

If you can already manage the sending yourself, start with the free review link and the checklist above. You can add scheduling when keeping track becomes the difficult part.