Most customers are willing to leave a Google review. They just need a clear, low-friction prompt at the right moment. The mistake is writing a long message that explains how important reviews are to your business. The customer already knows what a review is. What they need is a short thank-you, one link, and no pressure.

Use the templates below as starting points. Swap in the customer's name, your business name, and your Google review link. If you do not have the link yet, get it from the free Google Review Link Generator first.

Rules before you copy a template

Google recommends sharing a review link or QR code. Its contribution policies prohibit incentives and selectively soliciting positive reviews. Apply the same request process regardless of how satisfied you think a customer is.

  • Ask real customers only. Do not send review requests to purchased lists, friends who never used the business, or old contacts who will not remember the visit.
  • Do not offer incentives. Discounts, freebies, prize draws, and loyalty points can get reviews removed.
  • Do not ask for a specific rating. Ask for honest feedback, not "a 5-star review."
  • Do not selectively ask only happy customers. Every real customer should have the same opportunity to leave a public review.
  • Do not stand over customers while they review you. Send the link and let them decide in their own time.
  • Use one clear link. The message should point to your Google review link or your branded review page. Do not add social links, newsletter links, and referral offers in the same request.

Email review request templates

Email can suit appointment-based businesses such as salons, clinics, hotels and local services when the customer has agreed to be contacted that way. Send it after the customer has had a reasonable chance to experience the service. A haircut and a complex repair need different timing; check your own delivery and response records rather than applying one fixed delay.

1. Short and casual

Subject: Thanks for visiting, {First name}

Hi {First name},

Thanks for coming in today. If you have 30 seconds, we'd really appreciate your feedback on Google:

{Review link}

Thanks,
{Business name}

Have the wording? Get the link to put in it.

Find your business with our free Google Review Link Generator, copy the review link and download a QR code for your printed materials.

Create your review link and QR code

2. Professional service

Subject: We'd value your feedback

Hi {First name},

Thank you for choosing {Business name}. If you have a moment, would you mind sharing your experience on Google? It helps other customers understand what to expect from us.

{Review link}

With thanks,
{Your name}

3. After a completed job

Subject: Thanks for the job today

Hi {First name},

Thanks for having us round today. If you would like to share your experience, here is our Google review link:

{Review link}

And if anything is not quite right, just reply to this email and we will look into it.

Thanks,
{Your name}

4. Follow-up reminder

Subject: Quick reminder

Hi {First name},

Just a quick reminder: if you have a minute, we'd still appreciate your feedback on Google.

{Review link}

No worries if not, and thanks again for choosing {Business name}.

SMS review request templates

SMS works when the relationship is short, practical, and phone-based. Keep the message below 300 characters. Include your business name because the customer may not have your number saved.

5. Standard SMS

Hi {First name}, thanks for choosing {Business name}. If you have 30 seconds, we'd appreciate your Google feedback: {Review link}

6. Home service SMS

Thanks for having {Business name} out today. If you would like to share how the visit went, here is our Google review link: {Review link}

7. Appointment business SMS

Hi {First name}, thanks for your appointment today at {Business name}. If you have a minute, we'd love your feedback: {Review link}

8. SMS reminder

Hi {First name}, quick reminder from {Business name}: if you still have a minute, your Google feedback would help us a lot: {Review link}

WhatsApp review request templates

WhatsApp should feel like a normal message from a person, not a campaign. Use these when you already spoke to the customer on WhatsApp to book, confirm, or coordinate the job. For more detail, see the full WhatsApp review request guide.

9. Simple WhatsApp ask

Hi {First name}, thanks again for today. If you have a minute, a quick Google review would really help us: {Review link}

10. WhatsApp after a repair

Hi {First name}, thanks for having us round for the repair today. If you would like to share how the visit went, here is our Google review link: {Review link}

11. WhatsApp after sending a photo

Here is the photo of the finished work, {First name}. If you would like to share your experience with others, our Google review link is here: {Review link}

12. WhatsApp for repeat customers

Always good to help, {First name}. If you would be willing to leave a quick Google review, it helps new customers find us: {Review link}

QR card and receipt copy

For walk-in businesses, the message above the QR code matters. Customers should know exactly what will happen when they scan it. Pair this with the advice in our Google review QR code guide.

13. Restaurant table card

Tell others about your visit.
Scan to leave a Google review.

14. Cafe counter sign

Tell us how we did.
Scan for a quick Google review.

15. Salon mirror card

How was your visit?
Scan to share your experience on Google.

16. Invoice footer

Want to share your experience? Leave a Google review: {short review URL}

17. Appointment card

Your feedback helps our small team.
Scan to leave a Google review.

Industry-specific review request templates

18. Restaurant

Hi {First name}, thanks for dining with us. If you would like to tell others about your visit, here is our Google review link: {Review link}

More detail: review management for restaurants.

19. Salon or barber

Hi {First name}, thanks for visiting us today. If you would like to describe your experience, here is our Google review link: {Review link}

More detail: review management for salons.

20. Dentist or clinic

Hi {First name}, thank you for visiting {Practice name}. If you have a moment, we'd appreciate your feedback on Google: {Review link}

For healthcare, do not mention treatment, symptoms, or clinical details in the request. More detail: Google reviews for dentists.

21. Electrician

Hi {First name}, thanks for having me round today. If you would like to share how the visit went, here is our Google review link: {Review link}

More detail: Google reviews for electricians.

22. Plumber

Hi {First name}, thanks for inviting us to handle the repair. If you would like to share your experience, here is our Google review link: {Review link}

More detail: review management for plumbers.

23. Hotel

Hi {First name}, thank you for staying with us. If you would like to share your experience, here is our Google review link: {Review link}

More detail: review management for hotels.

24. Gym or fitness studio

Hi {First name}, great to have you training with us. If you have a minute, a Google review helps other members discover the studio: {Review link}

More detail: review management for gyms.

25. Cleaning service

Hi {First name}, thank you for asking {Business name} to clean your property. If you would like to share your experience, here is our Google review link: {Review link}

More detail: review management for cleaning services.

What not to write

These versions are common, but they either feel pushy or create policy risk.

  • "Please leave us a 5-star review." Ask for feedback, not a rating.
  • "Show us your review for 10% off." Do not incentivize reviews.
  • "Only review us if you loved it." Do not screen customers for likely praise.
  • "Review us before you leave." Do not pressure customers while staff are watching.
  • "Hope your root canal feels better." For healthcare, do not reference clinical details in review requests.
  • A full newsletter. Review requests work because they are short. One message, one ask, one link.

A filled-in example: from template to message

Suppose you're adapting template 6 after a repair. Here is an illustrative version with the customer's name, a recognizable business name and a place for the verified review link:

Hi Sam, thanks for choosing Oak Electrical for today's repair. If you'd like to share your experience, here is our Google review link: {your verified review link}. Thanks, Jo.

Before sending, replace the link placeholder and open the message on your phone. Check that it names the right business and opens its review form. Google asks customers to sign in to a Google Account to leave a review; do not promise a sign-in-free process.

How to automate the requests

The template is not the hard part. Remembering to send it every time is the hard part.

A simple manual workflow is fine when you have a few customers a day:

  1. Save your review link as a phone text replacement or WhatsApp quick reply.
  2. Send the request within the right time window.
  3. Mark the customer as asked.
  4. Consider one brief reminder later, only if it is appropriate to contact that customer again.
  5. Stop after that.

When manual tracking becomes unreliable, TrustMint can schedule email review requests and a follow-up reminder after you add an eligible customer. You can also share your review-page link manually through WhatsApp, Viber or text. These templates cover multiple channels; TrustMint's automatic sending is for email.

Make the request part of finishing the job.

Set your email wording and timing in TrustMint, add customers you have permission to contact and keep track of requests in one place. Every customer can choose a public Google review or private feedback.

Try scheduled email review requests

Use the automation guide to check the setup before moving your whole customer list into a new process.

The short version

A useful review request is short, specific and easy to decline. Thank the customer, invite an honest account, include one link and avoid repeated follow-ups. Consistency matters more than a clever subject line.

For the full strategy behind timing and channel choice, read how to ask customers for reviews. For replies after the reviews arrive, use our review response templates.